Diddy, partners with Diageo to create Ciroc brand
Ciroc
Although not American, Ciroc is a popular brand in the U.S. and Diddy is officially the face of the premium vodka. But did you know that he is not the owner? Diddy signed a deal with the British company, Diageo, in 2007. Since then the hip-hop mogul has more than doubled sales for the company and gets a 50-50 split of the profits on Ciroc sales. According to sources, Diddy rakes in millions of dollars each year from this deals.
