ARISE MAGAZINE FASHION WEEK RETURNS TO AFRICA

PRESS RELEASE – For immediate release

“Africa's up-and-coming fashion designers put on a dazzling show in a three-day runway event in an unconventional city.” CBS News

"[KlûK CGDT] Drama, emotional, traditional but fresh – each look had its own story and moment." Vogue Italia Black

"The London fashion world has descended on Lagos to parade the latest collection to put Nigeria on the fashion map." ITV News

"The gala event was the climax of ARISE Magazine Fashion Week – the largest event of its kind ever seen on the continent." Telegraph

Due to the phenomenal success of the inaugural ARISE Magazine Fashion Week 2011, where 5,000 guests, 51 designers, 81 models, 5 musical acts performed over three days – ARISE is once again proud to announce that it will return to Lagos in March 2012.

The ARISE Magazine Fashion Week 2012 fashion extravaganza will run for an extended period of SIX days from Tuesday 6th to Sunday 11th March 2012.

Once again, ARISE will invite 50 designers to participate in its 2012 Fashion Week show. The much anticipated finale will host the spectacular ARISE Magazine Fashion Awards. The very best of the designers will be invited to participate in the annual ARISE Magazine Fashion Gala at the Mercedes-Benz New York Fashion Week in September 2012.

At last yearʼs AMFW 2011 fashion event SEVEN designers: Lanre Da Silva-Ajayi, Jewel by Lisa, Asibelua, Bunmi Koko, Tsemaye Binitie, Pierre-Antoine Vettorello and KlûK CGDT were given a golden ticket invitation to showcase their designs in September 2011, as part of the Made in Africa by ARISE Magazine Collective at the Avery Fisher Hall, New York.

ARISE Magazine founder Nduka Obaigbena says: “There is a side of Lagos that chimes well with the international fashion scene. We at ARISE Magazine recognise that the city has much to offer in the way of vibrancy and extraordinary talent in abundance making it the cultural capital of Africa. Once more we are proud to be associated with nurturing new designers from the vast continent – and continuing our support of those who are more well-known in Nigeria and in the diaspora.”

ARISE Magazine launched in 2008 and is Africaʼs first global style and culture title. Details can be found at: www.ariselive.com

On the 8th of March 2011, ARISE Magazine hosted its inaugural show in Lagos, where it invited over 50 designers to participate at the prestigious Federal Palace Hotel, Nigeria. Its most recent show MADE IN AFRICA BY ARISE MAGAZINE (15th September 2011) at the Avery Fisher Hall, New York, received huge acclaims from the media including this quote from Londonʼs Daily Mail:

"It was a triumphant show for Ms Da Silva-Ajayi and the African fashion set, also including Jewel by Lisa, Asibelua, Bunmi Koko, Tsemaye Binitie, Pierre-Antoine Vettorello and KlûK CGDT. They threw the cat amongst the pigeons of New York high fashion with an eclectic mix of bright colours, eye-catching designs and bucket-loads of African attitude."