Kim Kardashian has been threatened with a lawsuit over her moves to trademark her beauty brands SKKN and SKKN by KIM. Her legal team reportedly received a cease and desist letter from a Black business owner who is already using the moniker.
Lawyers for Beauty Concepts LLC claimed that since 2017, the company has provided salon, skincare, and spa services to its customers under the brand name SKKN+. Founded by Cydnie Lunsford, 28, Beauty Concepts uses the same SKKN block letters on its website and social media handles.
According to reports, Lunsford applied to the U.S. Patent and Trademark Office to register the SKKN+ name on March 28 and Kardashian filed her own trademark on March 30.
TMZ reports that Beauty Concepts claimed to have invested over the last three years a considerable amount of time, effort, and money to develop and market its SKKN+ service. The company insists that Kim’s application for the same name would cause confusion in the marketplace.
Beauty Concepts further noted in its letter that Kim’s application to register “SKKN” was a ripoff of its innovative moniker adding that Kim does little to differentiate the brands. “I have painstakingly built my successful small business with my own sweat equity, hard work, and research,” said Lunsford, according to Page Six. “It’s clear that I established my brand first.”
The company wants Kim to drop the move else it will pursue legal action against the ‘Living with the Kardashian’ star.
“We certainly appreciate and support small businesses, and our hat is off to Ms. Lunsford. But the question at hand is one of trademark law and we’ve not done anything deserving of legal action by her,” Kim’s attorney, Michael G. Rhodes, told TMZ.
He added: “We are disappointed that she has chosen to run to the media knowing that we were scheduling a call for tomorrow, requested by her attorney. So while disagreeing with the letter, we’re hopeful that we can smooth things over once both sides speak.”
Kim is currently revamping her KKW Beauty brand which she launched in 2017, according to Page Six. She announced that she will be shutting down the site in August.
“On August 1 at midnight, we will be shutting down the kkwbeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look,” she wrote in a July 6 Instagram post.
Anthony Madu, the 14-year-old Nigerian dancer from Lagos who gained admission to a prestigious ballet…
Actor-host Wayne Brady recently opened up about his early financial struggles in his now thriving…
Mia Arianna, also known as @mia.ariannaa on TikTok, helped her son become an honorary team…
Alvin Gauthier, a Grand Prairie USPS postman, recently went above and beyond to brighten a…
Maj. Gen. Fatuma Gaiti Ahmed is the first female commander of the air force and…
Benjamin E. Mays High School brought together its 272 senior class members for a meeting…
Afrika Owes' emotional response to learning that she had passed the bar exam on her…
A 49-year-old New York attorney was on April 26 sentenced to 10 years in federal…
During an appearance on The Jennifer Hudson Show on Wednesday, pop legend Cher opened up…
Authorities in Florida said an 11-year-old boy was accidentally shot and killed by his 14-year-old…
The famous Taylor Schlitz family is making headlines once more as the youngest of the…
Sony Pictures Entertainment has appointed Tahra Grant as its Chief Communications Officer. She replaces Robert…
Meet Ashley M. Fox, the founder of Empify and the first in her family to…
Tyra Banks, the iconic former host of Dancing With the Stars, has made a delightful…
A Brazilian woman named Érika de Souza, 42, is under investigation for manslaughter after authorities…