Demand Africa debuts on The Roku Channel presenting programming from the African diaspora across the United States

Demand Africa (DA), a streaming video-on-demand service that hosts a variety of original and acquired content from the African Diaspora, launches as a premium subscription service on The Roku Channel, the home of free and premium entertainment on the Roku® platform. 

Demand Africa’s premium subscription on-demand service includes thousands of hours of content from top distributors and producers on the continent and throughout the diaspora. Current featured programming includes original lifestyle series Africa on a Plate, Care for Color, Muziki Ni, and Minjiba Entertains, popular dramas Battleground and Tinsel, Jacob’s Cross, The Herd and Heist and comedy favorites Africa Laughs, Hustle Lagos and B&B. The service also provides access to a vast curated selection of Black and African films from Nollywood, across Africa and other parts of the world. 

“Our mission at Demand Africa is to bridge cultures and connect Black audiences and the African diaspora to the continent. We are very excited to be working with Roku to expand access to the service across the millions of users on The Roku Channel. Roku is a fantastic partner with the ability to deliver multicultural programming  to the mainstream. We’re delighted the work of independent and minority-owned companies, like Demand  Africa, are available on platforms such as Roku,” said Dean Cates VP of Digital Strategy, Demand Africa.  

Demand Africa joins The Roku Channel, which is home to thousands of titles, including free movies and TV episodes as well as premium entertainment and is one of the top channels on the Roku platform. Roku is the #1 TV streaming platform in the U.S. by hours streamed (Kantar, November 2020). In Q4 2020, The Roku Channel reached U.S. households with more than 61 million people. 

“As the #1 TV streaming platform* in the U.S., Roku is focused on getting users the entertainment they want. Demand Africa is a wonderful addition to our Premium Subscription lineup as it offers our customers access to diverse Black content and a representation of contemporary high-quality global Black and African content,” said Randy Ahn, Director, The Roku Channel SVOD, Roku. “We’re very excited to partner  with Demand Africa to bring their compelling and refreshing award-winning entertainment to The Roku Channel and help our users connect with new content.” 

Available now, audiences can access the Demand Africa channel via Premium Subscriptions on The Roku  Channel.  

*Note #1 TV streaming stat Kantar, November 2020  

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Contact Claudine Moore | Demand Africa claudine@cmooremedia.com 

About Demand Africa Demand Africa, a division of The Africa Channel, Inc, is a global OTT and streaming video service connecting audiences to the best lifestyle, movies and TV from Africa and beyond. Demand Africa’s mission is to celebrate and amplify modern Africa’s influence on the world by connecting global audiences to entertainment as diverse and bold as the continent itself. Demand Africa has offices in Los Angeles and Johannesburg, South Africa and is currently available on the web, mobile devices, connected TV devices and third-party platforms. With several thousand hours of content, audiences can explore the culture, people, places and traditions of Africa and stream while contributing to Demand Africa’s commitment to creating socially impactful initiatives. Demand Africa is available on Pluto TV, Vizio and Xumo. 

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