How a couple turned 5-year-old daughter’s struggle with numbers into business opportunity

At age five, many kids will be focused on school and passing their exams to impress their parents. But when a child is struggling with a subject, how do parents intervene to assist? This Las Vegas couple has the answer.

Their five-year-old daughter, Jacey Cook, was struggling with numbers, and to find a way to encourage her, they decided to engage her in something more fun and interesting.

“Our daughter struggled with counting numbers so we figured out a way to encourage her while doing something fun,” Jacey’s mom Casia Cook told KTNV Las Vegas.

Casia and her husband Joseph decided to guide their daughter towards entrepreneurship. Jacey became an author and entrepreneur during the pandemic. She released her first book titled: “Let’s Count and Color Lip Gloss with Jacey” on Amazon.

“This Fun and exciting book is the perfect way to help your princess prepare for preschool. There is no better attention grabber than Lip Gloss,” a description of the book says on Amazon. “Give your princess the tools she needs as she embarks on her preschool journey. She will be well prepared with beauty and brains.”

Jacey’s book is now being sold on Amazon thanks to the support of her parents. According to Joseph and Casia, creating a coloring book during the pandemic was not easy due to lack of supply.

“We made it happen, found freelancers to help us,” Joseph told KTNV Las Vegas. Jacey is not the only child getting entrepreneurial support from her parents. They are also helping their other children to overcome adversity while building generational wealth.

Joseph and Casia are entrepreneurs themselves. They are franchise owners of Mr. Fries Man in North Las Vegas, an opportunity they ceased during the pandemic.

“We always worked hard, so as she said, we tried to find something different for us and we wanted to leave something for our children,” Joseph said.

According to the couple, the loss of jobs during the pandemic gave them a different perspective about entrepreneurship. When the pandemic struck, a significant majority of Black businesses were disproportionately affected, leaving some to shut down completely.

However, Joseph believes that Black people must not allow the horrors of the pandemic to affect them. “It’s our time to get out of our mind and start doing it, failure is not a failure, it’s a lesson,” Joseph said.