Tunji Balogun. Photo: Universal Music Group
Tunji Balogun runs the iconic Def Jam record label. He took charge of the company in January 2022 after a career working with stars such as Kendrick Lamar at Interscope; Khalid, Bryson Tiller, H.E.R. and Wizkid at RCA; and Normani at his own Keep Cool imprint.
He told Billboard that he took over theat a time when it had “a lot of question marks” and instability. In the five years prior to his reign, the record label had been in continuous chaos. The CEO Steve Bartels exited the company in 2018; Paul Rosenberg, co-founder of Shady Records, managed the label for only two years.
And until Balogun was hired, Jeffrey Harleston, executive VP of business affairs/general counsel of the label’s parent company, Universal Music Group (UMG), ran Def Jam on an interim basis. Balogun took charge of a company in need of serious restructuring.
“It felt like there was an overreliance on the existing roster and not as much of a focus on what comes next,” the A&R veteran and former rapper told Billboard. “The current roster was strong, especially at that time. You still had Kanye [West], and [Justin] Bieber was releasing a lot of music; Jhené [Aiko] had a big album. But the reality is, you always need that next wave of artists that’s going to continue turning the page, and I put the focus on that from day one.”
One of his earliest decisions was to rework the label’s roster, signing Muni Long, Coco Jones (in partnership with High Standardz) and Armani White. He also expanded into dancehall with Masicka and into Afrobeats with Adekunle Gold and Odumodublvck, in partnership with Native Records. And it worked as Muni Long and Jones were nominated for best new artist at the Grammy Awards in 2023 and 2024, respectively.
Balogun is not stopping there. He is laying out his big plans for the future of the iconic record label and how he will turn it into the premiere destination for “global Black music.” His mission is to continue with the legacy of Def Jam, which has been home to iconic artists such as LL Cool J, Public Enemy, Jay-Z, and Rihanna, by reshaping its future.
As the label celebrates its 40 years of history, Balogun said the label is driving forward once again.
“I want to get to a place where we’re not defined by nostalgia; where nostalgia is just a part of the magic,” he said. “I do think we’re heading there. But it’s a heavy task.”
“Def Jam, to me, has always stood for forward-thinking, cutting-edge Black music,” he told Billboard. And I’m careful to say ‘Black music’ and not just ‘Black artists’ because if you have something special like a Beastie Boys or eventually a [Justin] Bieber, it belongs on theas well.”
“I want Def Jam to be the destination for the next generation of global Black music,” he stressed. “That is my mission statement. In many ways, it reflects what the label has always been, but it brings in all the new scenes and sounds and strains of music — everything from U.K. R&B, to Nigerian drill, to amapiano from South Africa, to a really special country act from Missouri, the next incredible lyricist from New York or the next really special female MC from Atlanta. All these different worlds and sounds need to exist within this label.”
An influencer named Justine has stirred controversy by using AI to mimic Morgan Freeman's voice,…
American sprint sensation Noah Lyles has revealed the challenges he faced during the COVID-19 pandemic,…
The city of Detroit now boasts its first all-Black-led sports radio station. Rob Parker, a…
Brionka Benjamin was arrested last week on suspicion of throwing her 6-month-old son into a…
Chidinma Modupe Okafor has smashed the Guinness world record for the longest crocheting marathon at…
Meet Nneka Slade, 49, and her son, Kameron Coleman, 25; they are the owners of…
Cameron Kirkland is the founder and CEO of Cam Kirk Studios, a photography studio he…
Despite his recent troubles centered around his relationship and sponsorship, Tiger Woods remains one of…
Rapper Killer Mike has jumped a legal hurdle as he won’t face any charges following…
Authorities in Florida said a 25-year-old man, who was arrested and charged in connection with…
Authorities in The Bahamas on Wednesday said they have found a cell phone belonging to…
Bronny James is set to join the Los Angeles Lakers and could team up with…
Swin Cash is a three-time WNBA champion. She was drafted into the WNBA by the…
Former New York Jets wide receiver Randall Cobb is searching for a new home after…
Kayla Austin is the inventor of the patent-pending technology "My Gun's Been Moved." By improving…