Business

Naomi Osaka is now Victoria’s Secret’s first individual collaborator in its 45-year history

Naomi Osaka is no stranger when it comes to making history. In 2020, she became the world’s highest-paid female athlete after earning staggering $37.4 million. She has remained the highest-paid female tennis player to date.

Osaka’s backstory played a significant role in her earnings since her skills are undeniably great. Also, her heritage made her very relatable to many individuals hence a hot commodity for Olympic sponsors who intended to reach a wide audience. Sponsors like Procter & Gamble, All Nippon Airways, and Nissin jumped on the Osaka wagon and signed endorsement deals with her to market their products for the games.

Osaka’s success is not only limited to the tennis court. She is also an entrepreneur and a brand ambassador. She is the brand ambassador for the French label Louis Vuitton. What is more, she is a part-owner of a National Women’s Soccer League Team, North Carolina Courage. She has also invested in a skincare line known as KINLÒ, purposely for melanated individuals. She created the product with Ghanaian-born dermatologist Dr. Naana Boakye.

Also, Osaka recently launched her maiden swimwear collection in collaboration with Los Angeles-based fashion brand Frankies Bikinis. The line aims to empower women and make them feel extra confident.

The tennis great has added another title to her resume after landing a collaboration with the lingerie brand Victoria’s Secret. The deal makes her Victoria’s Secret’s first individual collaborator in its 45-year history, Boardroom has reported.

“So honored to present to you the Naomi x @victoriasecret collection. I was shocked to hear this, but apparently, I’m the first person to ever collaborate with Victoria’s Secret on a collection, and I’m so humbled and appreciative,” the tennis star noted in an Instagram post. 

“Every piece in the collection is made out of recyclable material, and the whole premise of the collection centres around chasing your dreams, so I hope you enjoy everything as much as I do,” she added.

The line ranges from blousy Boyfriend Dress Shirts to silky Short Robe, according to Boardroom. Osaka will be involved with the design and have her own line with royalties. On Osaka’s expected royalties, Boardroom noted: “Osaka is secure in receiving royalties for her involvement in the items that are already available online and will be featured in flagship stores not just across America but also all the way to China and the UK.”

The tennis star grew up in a Haitian household in New York where she lived with her grandmother. Osaka plays tennis under the Japanese flag despite not being able to speak the language fluently.

Abu Mubarik

Abu Mubarik is a journalist with years of experience in digital media. He loves football and tennis.

Recent Posts

She quit her job and left America to marry an ‘African Village Man’

Carrey Joy, an American citizen, made the life-changing decision to leave behind her comfortable lifestyle…

19 hours ago

Meet the African millionaire who transforms slums into vibrant business hubs

When his father gave him $84 at age 16 to start a business that would…

2 days ago

This CEO quit her job on Wall Street after tragic loss and now runs a hair company worth $10m

Nancy Twine's journey from a successful career on Wall Street to becoming the owner of…

3 days ago

Meet the co-founders who established the Black Film Space community to nurture aspiring Film-makers

Lande Yoosuf and Reggie Williams co-founded a non-profit organization called Black Film Space (BFS) in…

3 days ago

The unusual life story of Pedrinho Matador, Brazil’s biggest serial killer who killed over 100 including his own father

Before the age of 18, he had killed 10 people. Known as "Pedrinho Matador," or…

3 days ago

This is how American rapper and record producer Dr. Dre made his first million dollars

American rapper and record producer, Dr. Dre, is one of the richest musicians in the…

3 days ago