Success Story

Naomi Osaka made $51.1M to become the highest-paid female athlete in 2022, only $1.1M came from tennis

Tennis star Naomi Osaka is the highest-paid female athlete in the world, retaining the top spot for the third straight year. She first made history as the world’s highest-paid female athlete in 2020 after earning a staggering $37.4 million.

Since toppling Serena Williams by $1.4 million to earn the top spot, she has continued to consolidate her earnings by diversifying her money in multiple business ventures and signing more endorsement deals.

In 2021, she maintained her position as the highest-paid female athlete. According to Forbes’ latest publication on the highest-paid female athletes in 2022, the 25-year-old made $1.1 million on the field and $50 million off the field. She achieved this feat despite getting injured for much of the year and also losing a significant sponsorship when FTX declared bankruptcy in November.

Nonetheless, her endorsement portfolio is still among the best in sports, according to Forbes. She has endorsements from brands like HR software (Workday), watches (Tag Heuer), denim (Levi’s), Louis Vuitton, Nike, and heavy equity components (Hyperice, BodyArmor). She also became an ambassador for the fast-casual restaurant chain Sweetgreen.

Osaka’s backstory played a significant role in her earnings since her skills are undeniably great. Also, her heritage made her very relatable to many individuals hence a hot commodity for Olympic sponsors who intended to reach a wide audience. Sponsors like Procter & Gamble, All Nippon Airways, and Nissin jumped on the Osaka wagon and signed endorsement deals with her to market their products for the games.

Aside from her endorsement deals, she is also a part-owner of a National Women’s Soccer League Team, North Carolina Courage. She has also invested in a skincare line known as KINLÒ, purposely for melanated individuals. She created the product with Ghanaian-born dermatologist Dr. Naana Boakye.

Also, Osaka recently launched her maiden swimwear collection in collaboration with Los Angeles-based fashion brand Frankies Bikinis. The line aims to empower women and make them feel extra confident.

The tennis star “grew up in a Haitian household in New York” where she lived with her grandmother. Although she has often touted her Haitian heritage, Osaka plays tennis under the Japanese flag despite not being able to speak the language fluently.

Abu Mubarik

Abu Mubarik is a journalist with years of experience in digital media. He loves football and tennis.

Recent Posts

How 2024 Global Aurora Tech Award winner Folake Owodunni built largest network of First Responders to save lives in Nigeria

Folake Owodunni, CEO of Emergency Response Africa, recently emerged as the winner of the Global…

2 hours ago

Motown’s Martha Reeves finally gets star on Hollywood Walk of Fame after she had to crowdfund for it

The renowned Grammy and Rock & Roll Hall of Famer, Martha Reeves, earned her place…

18 hours ago

Tragedy in South Africa as vehicle carrying Easter worshippers falls off bridge, 45 dead

The Easter weekend didn’t start well for some worshippers who have been reported dead in…

18 hours ago

Gladys Muhammad, the woman who has played Harriet Tubman several times to keep her legacy alive

Gladys Muhammad, an Indiana native, is working hard to preserve Harriet Tubman's legacy. Following her…

20 hours ago

Liquor store clerk shocked she sold $1.13B Mega Millions ticket without knowing identity of purchaser

TiYahna Bambaata, a clerk at a New Jersey liquor store, sold the $1.13 billion Mega…

22 hours ago

Meet Safro Fades, the barber who uses hammers, knives and made history winning a ‘Barber Grammy’

Martin "Safro Fades" Safari is not a barber who follows the conventional rules of the…

24 hours ago

After being slammed for bragging about being rich, rapper Latto sends fan $2K for rent money

Latto has once again won the hearts of her followers after making a generous donation…

1 day ago

Man accused of fatally stabbing Walmart worker allegedly gave all African Americans at store ‘dirty looks’

Authorities in Illinois have arrested and charged a man in connection with the fatal stabbing…

1 day ago

Diddy no longer owner of Revolt TV as new mystery owner takes over: report

Almost a decade ago, Sean "P Diddy" Combs launched a cable music channel called Revolt…

1 day ago

Krystal Anderson: Longtime Kansas City Chiefs cheerleader dies after stillbirth

Krystal Lakeshia Anderson, a longtime cheerleader for the Kansas City Chiefs and a women’s health…

1 day ago

Owners of bowling alley where Takeoff was shot blame rapper for his death in response to lawsuit

The owners of the bowling alley where Takeoff was fatally shot are asking a judge…

1 day ago

How Crawford-Williams started a movement in her apartment that now supports hundreds of small businesses in Detroit

Get to know Jennyfer Crawford-Williams; she is behind All Things Detroit Day, an annual event…

2 days ago

Two friends treat South African security guard to once in a lifetime helicopter ride over the rainbow nation

Two friends in their 20s made a heartwarming gesture to their apartment's security guard after…

2 days ago

From errand-runner to multi-business owner, meet 2024 Enterprising Woman of the Year Roslyn Ellerbee

Roslyn Ellerbee, the CEO and founder of Dream Team Digital Marketing, Manifesting Greatness with Roslyn…

2 days ago

Kevin Hart loses big after selling his Bored Ape NFT, raises concerns over future of NFTs

In 2022, American actor and comedian Kevin Hart joined a growing list of celebrities who…

2 days ago