TikTok star MiriTheSiren gets paid partnership with Shake Shack after Chick-fil-A snubbed her

Chick-fil-A employee and TikTok content creator MiriTheSiren has over the months specialised in producing content that reviews the meals of Chick-fil-A. Since January 2024 when she started the reviews on TikTok, she has amassed thousands of loyal followers.

According to AfroTech, the recent filming of the fast food chain’s Cherry Berry drink gained 323,400 likes and 3.4 million views since she posted it on April 8. In all, she has amassed over 3.7 million likes for her various Chick-fil-A food videos.

“Since January, every day, I went to work at Chick-fil-A. I have been reviewing my employee meal since I started in January. I have garnered tens of millions of views in some of my individual videos, getting up to 3.4 million in just a few days,” MiriTheSiren said in a video.

“And it’s been a beautiful experience. It’s been so great. I’ve inspired people to try new things at Chick-fil-A. I’ve been able to connect more with my community and the people that I serve because they see my videos.”

Her Chick-fil-A videos are popular but they will halt after the fast food giant informed her last week that the videos violated a rule in its employee handbook.

She was quick to add in a video that the rule was in place before she started her TikTok videos, but she decried the fact that Chick-fil-A was not ready to make an exception for her or collaborate with her.

“I do wanna make clear that this rule was in place before I ever started making Chick-fil-A videos,” she explained on TikTok. “And unfortunately, Chick-fil-A is not willing to make an exception for me or collaborate with me in this case. I wanna make clear that this is not a punishment. It wasn’t that I did something wrong in my videos or said something in my comments that caused them to say, ‘No more videos.’ This was something that they didn’t know I was doing.”

She continued, “I feel at peace because I know this isn’t the end of my story. And I know that I don’t wanna be the Chick-fil-A girl forever. I’m not angry with Chick-fil-A… I do understand at the end of the day that it’s a business. And honestly, I still love the company. I’m still there for them. If you see me at my local Chick-fil-A, I’ll still be there serving up waffle fries, sandwiches, and smiles.”

She has since gotten massive support from Chick-fil-A’s competitors and her supporters. Today, she is charting a new path in her content creation job. She shared a sponsored Shake Shack video on Sunday promoting its food items, which have no antibiotics or added hormones.

By Monday afternoon, the video had been viewed more than 865,500 times, PR Week reported. Shake Shack said it loved her food videos after coming across them recently. “We, along with the rest of her community, were disappointed to hear that this chapter was coming to an end,” Mike McGarry, the company’s VP of brand marketing, said. “We loved the energy and authenticity Miri brought to her content.” 

Following a TikTok DM that resulted in a phone call, the partnership between Shake Shack and MiriTheSiren began. McGarry said Shake Shake partnered with Miri because “everything about her content felt aligned with Shake Shack’s ethos of quality food and strong community.”