When Mushiya Tshikuka launched her Baby Naps Wigs in 2020, she expected success. However, the success of her hair business overwhelmed her. Her wig business became one of the fastest-growing in the industry and at a point, she couldn’t meet the demands of her customers.
She explored several avenues to increase capacity but all proved unsuccessful as the U.S. makers of her wigs could not keep up with the demands for her product. In order not to lose her customers to other competitors, she had to relocate production to Haiti in order to meet the demands of her customers.
“The Runway Curls brand was not ready for the immediate demand upon the launch of our breakthrough wig collection — Baby Naps Wigs,” said Tshikuka. “Orders were rolling in by the minute, and local wigmakers in the U.S. simply could not keep up with this demand.”
“After numerous attempts to gain better control and avoid having to permanently discontinue the wig line, my husband Lou and I, decided to explore Haiti as the home for producing our Baby Naps Wig line,” the founder and Creative Director for Runway Curls added.
According to Tshikuka, the decision to relocate production to Haiti could not have turned out any better for her. She noted that her Haitian wigmakers exceeded all expectations, “increasing the production from just a handful of wigs per month to hundreds of wigs monthly. In short, the Baby Naps wig prevails and is available to customers worldwide!”
Tshikuka recalled spending months in Haiti to secure a manufacturing warehouse and training 20 wigmakers. The enthusiasm from Haitians concerning her business overwhelmed her.
Tshikuka had the option to go to China or Mexico but she decided on Haiti because they are known for being master artisans, she said. Besides that, her husband is also from Haiti and she found it significant outsourcing business to people who look like them.
“The reason this decision to manufacture our products out of Haiti is such a big deal is because I could’ve gone to China; I could’ve gone to Mexico, or I could’ve gone to any of the typical countries that manufacture US products,” she explained.
“Yet, Haitian people are known for being master artisans but are often overlooked by the rest of the world for manufacturing opportunities. Since I am African and my husband is Haitian, it was important to outsource our business to a country composed of people who look like us and can benefit from the resources that we have to offer. If we’re going to put our money anywhere and create job opportunities anywhere then let it be in a country of our own people,” says Tshikuka.
Tshikuka’s wig is made of 100% Human and Kanekalon blended hair fibers. The brand has become the go-to option for those looking for beautiful, natural textured hair as natural hair extensions, wigs, and clip-ins that look better with time, its website says.
Anthony Madu, the 14-year-old Nigerian dancer from Lagos who gained admission to a prestigious ballet…
Actor-host Wayne Brady recently opened up about his early financial struggles in his now thriving…
Mia Arianna, also known as @mia.ariannaa on TikTok, helped her son become an honorary team…
Alvin Gauthier, a Grand Prairie USPS postman, recently went above and beyond to brighten a…
Maj. Gen. Fatuma Gaiti Ahmed is the first female commander of the air force and…
Benjamin E. Mays High School brought together its 272 senior class members for a meeting…
Afrika Owes' emotional response to learning that she had passed the bar exam on her…
A 49-year-old New York attorney was on April 26 sentenced to 10 years in federal…
During an appearance on The Jennifer Hudson Show on Wednesday, pop legend Cher opened up…
Authorities in Florida said an 11-year-old boy was accidentally shot and killed by his 14-year-old…
The famous Taylor Schlitz family is making headlines once more as the youngest of the…
Sony Pictures Entertainment has appointed Tahra Grant as its Chief Communications Officer. She replaces Robert…
Meet Ashley M. Fox, the founder of Empify and the first in her family to…
Tyra Banks, the iconic former host of Dancing With the Stars, has made a delightful…
A Brazilian woman named Érika de Souza, 42, is under investigation for manslaughter after authorities…