Atira Lyons, 20, has opened the first-ever luxury durag store on the famous Melrose Avenue in Los Angeles, despite the impact of COVID-19 on black businesses. The Southern California-born has been documenting her journey on social media since the beginning of the year.
This is a huge success for Lyons because records available at the New York Fed on nationally representative data on small businesses indicate that the number of active business owners fell by 22% from February to April 2020.
In March she tweeted, “I HAVE A STORE ON MELROSE AVE IN LOS ANGELES!!!!!!! My 20-year-old a** got a f*cking store on MELROSE!!! I can’t believe I did it. Unreal. Thank you EVERYONE for your support and business.”
According to Lyons, who recently announced the grand opening, her business has been in the works for more than a year. She said she puts up her own money to fund her dream. “I did this with my money. No loans.”
Her range of durags are offered in multiple colours and designs. They are also available in silk and velvet.
Lyons revealed she has more doing than just luxury durags. “Just is what we are known for. I’m an all-around designer. My first clothing collection coming soon and later after that my first furniture pieces. So even if you don’t like durags, I’m working on more products”.
The famous Taylor Schlitz family is making headlines once more as the youngest of the…
Sony Pictures Entertainment has appointed Tahra Grant as its Chief Communications Officer. She replaces Robert…
Meet Ashley M. Fox, the founder of Empify and the first in her family to…
Tyra Banks, the iconic former host of Dancing With the Stars, has made a delightful…
A Brazilian woman named Érika de Souza, 42, is under investigation for manslaughter after authorities…
Ghana’s Asante king Otumfuo Osei Tutu II has unveiled the long-lost treasure of the kingdom…
Deion Sanders is a retired American professional football and baseball player who currently coaches at…
Tiger Woods is set to receive $100 million from PGA Tour Enterprises for his loyalty,…
Jalen Hurts, the Philadelphia Eagles' quarterback, has shown his affection for the community by contributing…
It appears Shaquille O'Neal is willing to go all the way out to pamper his…
A U.S. Army Major faces up to 240 months in prison after he was found…
In her first interview about her conviction in Russia on drug smuggling charges, WNBA star…
The beloved host of This Morning, Alison Hammond, is making headlines by selling off her…
Two high school students in Grand Rapids, Michigan, have earned a place in history. The…
Derek Floyd, a 36-year-old Fire Department of New York probationary fireman, died of a heart…