Entertainment

5 secrets of Nigerian musicians and how they are making it big

Business minded

Case in point: Davido

When the 25 years old ’30 billion for the account’ coroner revealed his bank account balance,  many of us were stunned. But perhaps we shouldn’t be. In addition to a deal with international Sony records and a stream of hit after hit, the young Afrobeats star has a record label to which he recently signed another hit artist, Mayorkun. Davido also has many other business ventures, including a N30 million endorsement deals from MTN, another from Guinness, and a recent campaign with Axe.

While many Africans shy away from money, Nigerian artists boldly claim stake to it and do what they can to get it.

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Bridget Boakye

Bridget Boakye is a writer, activist, and entrepreneur based in Accra, Ghana. Raised in both Ghana and the U.S., she is particularly interested in issues that draw on the experiences, insights, and values from both Africa and the African Diaspora. She is currently an Amplify Africa Fellow and member of the Global Shapers Accra Hub. You can find her on Instagram at @boakyeb

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