6-year-old lands major brand deal with restaurant chain Chipotle after TikTok video

Reese Jackson has secured a major brand deal with Chipotle. The restaurant chain noticed the 6-year-old TikTok sensation when he posted a video of himself on the app enjoying his meal during his first visit to a Chipotle in Metairie with his mother.

The New Orleans native is shown happily devouring his lunch and answering his mother’s question about what he likes about Chipotle.

He responded seriously, nodding with approval while holding a forkful of greens, “Oh, they got the right thing. It’s going to stay on this earth for a long time. A long time.” The video has received over 3.3 million likes and nearly 24 million views.

Millions were drawn in by his serious demeanor and obvious appreciation of the food. According to WDSU, Chipotle quickly picked up Reese’s popularity and officially collaborated with him. They are now marketing his video across their networks, alongside another viral teen who enjoys their meal.

Reese is a rising first grader at Our Lady of Perpetual Help School. His mom, Jessica Jackson, told Nola.com when they started recording videos for social media.

“I started recording because I loved his reaction and the happiness and joy he expressed to me, and how grateful he is when he receives his meals.”

She continued: “We love to crack jokes, do pranks while we eat, and have great conversations over a good meal. I think that’s the bond we have together.”