Success Story

Only 2% of Wisconsin restaurants are Black-owned, this couple is changing that with an ingenious idea

According to data from the National Restaurant Association, only 2 percent of restaurants in Wisconsin are owned by Black entrepreneurs. Black businesses in general have a challenge starting a business, with the most obvious being financial barriers.

In the food industry in Milwaukee, Wisconsin, a Black business owner with perfect credit still finds it very hard to raise funds because most banks won’t fund a restaurant that’s less than eight years old, Emerald Mills-Williams told WPR.

Mills-Williams is behind a Milwaukee incubator called Turning Tables, which supports future Black restaurant owners. She owns the business with her husband.

“Most people that are African American—and other minorities in a lot of cases—aren’t financing businesses through traditional financing, meaning they’re bootstrapping. They’re using their own personal resources, as did we, even though we did have some funding,” Mills-Williams said.

“In addition to that, if you have access to capital, you can’t hire the people with the skill level that you need in all areas. You may operate a business and not have an accountant right away. You may operate a business and not have an HR team or person right away. You may not have an events coordinator in your restaurant. You may be doing all those positions yourself.”

Mills-Williams’ startup restaurant, Turning Tables, calls itself a “food incubator” that serves as a working kitchen for unlicensed chefs and potential food entrepreneurs. According to the food entrepreneur, Turning Tables came about as a combination of different things. “Most importantly,” she told WPR, “when I became aware that only 9 percent of restaurant owners are African American and in Wisconsin, it’s only 2 percent.”

After two years of operating in downtown Turner Hall, Turning Tables recently moved to a new space to recommit to its model as a learning kitchen.

“To be completely honest, the move was a little bit unexpected, Mills-Williams told WPR. “There were a lot of (financial) projections given to us. Turner Hall is a great space, but it probably wouldn’t have been ideal for a startup restaurant.”

“We realized really early on that we probably won’t get anywhere near those projections unless we abandon our mission and just become focused on being the restaurant. And even with doing that, it seemed like we may need some additional help from some sort of miracle.”

On what the new location has to offer, Mills-Williams said there were some barriers around licensing and having hot food vendors in the old location. She noted that the law is written in such a way that food entrepreneurs would have to already be licensed to be able to sell food at all.

“The way that we are set up now will be more or less like a market. We will have different rotating hot food vendors on various different days of the week. People can experience the vendors and we won’t be the ones that have to bend and produce food every day as we did in that space.

“People will be able to get a taste of the local up-and-coming vendors or vendors that have businesses but don’t have brick and mortars — maybe operate a food truck and can only do it during a good season or maybe are just caterers and don’t have a place to sell their food when they’re not catering,” she said.

Abu Mubarik

Abu Mubarik is a journalist with years of experience in digital media. He loves football and tennis.

Recent Posts

Mother opens up about frenzy of raising triplets who believe they have the same name

A TikTok user known as @thattripletmom_, has decided to walk her hectic life with followers.…

2 days ago

‘I didn’t expect it’ – Rihanna on the health reason behind her new look

Renowned singer and beauty mogul Rihanna has opened up about her postpartum hair loss journey…

2 days ago

Aurora woman sentenced to 84 years after daughter’s remains were found in her apartment

An Aurora woman has been sentenced to 84 years in prison for the murder of…

2 days ago

The first woman to sign to the Jordan brand is this Paralympic athlete

NBA legend Michael Jordan is behind Nike’s Jordan brand. In 1984, he signed a deal…

2 days ago

How Yo Gotti almost lost his 15 houses because he didn’t know he had to pay property taxes

Mario Sentell Giden Mims, better known as Yo Gotti, is an American rapper who has been…

2 days ago

Chicago: Students become first team of African-American women to win policy debate

Nevaeh Rita Sencion and Saidah Ervin of Baltimore City College High School won the National…

2 days ago

How Will Smith shocked theater fans after secretly joining them to watch Bad Boys: Ride or Die

A movie theater came to life when Will Smith emerged after the credits had rolled…

2 days ago

Kenya: Policeman opens fire on magistrate in court after ruling against his wife

Authorities in Kenya said a senior police officer was gunned down on Thursday after he…

2 days ago

Tyla says she never denied her Blackness after identifying as ‘coloured’ sparked controversy

South Africa’s global-rising singer Tyla took to social media on Thursday to set the record…

2 days ago

Naomi Campbell reveals her two children were born via surrogacy

During a recent interview with The Sunday Times, British-Jamaican supermodel Naomi Campbell confirmed her two…

2 days ago

East London woman abandoned in phone box as newborn finally meets half-brother

Susanne Barrow, abandoned as a newborn in an East London phone box with a touching…

3 days ago

Morehouse man graduates Magna Cum Laude after first enrolling 30 years ago

Thirty-three years ago, in 1991, Demetrius Banks began his journey at Morehouse College. He has…

3 days ago

Haitian-Trinidadian streamer Kai Cenat breaks Twitch viewership record with sleepover stream

Kai Cenat is a Twitch and YouTube creator with a total following of 22 million. The 22-year-old…

3 days ago

An apology isn’t enough – Superintendent pushed by angry dad during daughter’s graduation reacts to incident

Baraboo School District Superintendent Dr. Rainey Briggs isn't ready to forgive or forget after a…

3 days ago