Launching their Good Business Journey (GBJ) collaboration with American singer, record producer, philanthropist, and fashion designer Pharrell Williams, South African retailer Woolworths has released a video of the star in order to raise R100 million for South African schools.
SEE ALSO: “The Day I Stood Up Alone”: A TED Talk
Keep Up With Face2Face Africa On Facebook!
Woolworths, which is affectionately called “Woolies,” has created the hashtag #PharrellWithWoolies “to work together to uplift education in South Africa, for food farming that goes easy on the planet, and to create fashion that’s not just cool, but also sustainable.”
Calling out to the world’s citizens who care about the environment — and the children who live in it — Pharrell challenges the masses to get involved in a four-pronged approach: his fans can register to win a seat to his private, one-night-only concert, artists can submit their designs for a chance to be featured on a bionic yarn T-shirt, donors can give money to South Africa’s schools by swiping their Woolies card each time they shop, and singers can compete in a competition that will be announced this May.
Watch Pharrell’s “Are You With Us?” message here:
SEE ALSO: JooMah Creates Bold Approach To Africa’s Access To Talent
Anthony Madu, the 14-year-old Nigerian dancer from Lagos who gained admission to a prestigious ballet…
Actor-host Wayne Brady recently opened up about his early financial struggles in his now thriving…
Mia Arianna, also known as @mia.ariannaa on TikTok, helped her son become an honorary team…
Alvin Gauthier, a Grand Prairie USPS postman, recently went above and beyond to brighten a…
Maj. Gen. Fatuma Gaiti Ahmed is the first female commander of the air force and…
Benjamin E. Mays High School brought together its 272 senior class members for a meeting…
Afrika Owes' emotional response to learning that she had passed the bar exam on her…
A 49-year-old New York attorney was on April 26 sentenced to 10 years in federal…
During an appearance on The Jennifer Hudson Show on Wednesday, pop legend Cher opened up…
Authorities in Florida said an 11-year-old boy was accidentally shot and killed by his 14-year-old…
The famous Taylor Schlitz family is making headlines once more as the youngest of the…
Sony Pictures Entertainment has appointed Tahra Grant as its Chief Communications Officer. She replaces Robert…
Meet Ashley M. Fox, the founder of Empify and the first in her family to…
Tyra Banks, the iconic former host of Dancing With the Stars, has made a delightful…
A Brazilian woman named Érika de Souza, 42, is under investigation for manslaughter after authorities…