Diddy owns 50% of Ciroc brand. Source: Ciroc
A lot has happened so much when it comes to racism in consumer brands. From racist monkey sweatshirts to blackface hoodies, many black people have vowed to only shop from Black brands. But the ‘buy black’ strategy may present some difficulties as many Black brands are not actually black-owned. Although many of them may have started black-owned, they have not remained so.
Below are just five of many American businesses that are black-facing but not really owned by black people. Let us know in the comments section if this information impacts your ‘buy black’ interest if you had one?
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When Jennifer Flewellen woke up from a five-year coma in August 2022, her son Daeton,…