How Twitter, Apple and other brands are responding to the BLM protests

Adidas and Reebok commit to hiring black and Latinx People

Adidas announced an initiative that will increase the number of black and Latinx employees to a minimum of 30% of all new positions at both Adidas and Reebok.

In a written statement, Adidas CEO Kasper Rorsted said: “The events of the past two weeks have caused all of us to reflect on what we can do to confront the cultural and systemic forces that sustain racism. We have had to look inward to ourselves as individuals and our organization and reflect on systems that disadvantage and silence black individuals and communities.”

The company said it will also invest $20 million in black communities, invest in university scholarships for black employees, and increase the number of black employees because it recognizes the immense contribution of the black community to its success.