Listening intently, 24-year-old Vera Sidika (pictured right) strokes her $2,100 Brazilian weave as she answers the TV host’s questions about her spending $170,000 on skin lighteners. For Ms. Sidika, it is important for her to clarify the difference between skin bleaching vs. skin lightening: skin bleaching is when you use over-the-counter products whereas skin lightening is “done the right way,” she says.
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Watch Vera Sidika’s interview here:
Following the release of the interview, the #BleachedBeauty hashtag was trending with Kenyans expressing their concern over Sidika’s new complexion. Insults aimed at Sidika flooded in, in their thousands. Others created memes, and it soon turned into an undeclared competition of who will out-do the previous meme and who will, in 140 characters or less, make the best joke and gather the most re-tweets or garner the most favorites at Sidika’s expense.
But the real problem is every Black man who has submitted to the White man and did not rebel.
Those Black men were the reason slavery advanced, and the reason slavery existed. The likes of Dedan Kimathi, Kwame Nkurumah, Jomo Kenyatta, Patrice Lumumba, and even Malcom X did not fight the Eurocentric worldview or white supremacy that considered the Black man’s skin, hair, and culture inferior.
Therefore, we should name and shame all the insecure individuals bleaching their skin.
Let us derive humor from their insecurities and stab them with the sharpest daggers in our vocabulary. Matter of fact, our friends on Twitter present a solution to most of the problems contemporary society faces: You know that woman who submits to her husband and stays in the kitchen? Let us all blame her for why patriarchy still exists today. The kid coming home from school to drive a blade in to his skin, let us all blame him for why bullying still exists. The young girl sleeping with high-profile individuals to fend for her family living in the slums, she is the reason many girls are doing the same.
Dear Black men and women, I urge you to join the fight against skin bleaching by questioning why “light skin” is promoted in the lyrics of mainstream media, questioning why billboards are promoting the Eurocentric idea of the ultimate beauty, questioning why White privilege still exists.
Question why your local media stations would spend airtime showing you the “ultimate” idea of beauty on the runways, but those are rarely men or women who look like your sister or brother.
Consider the parts of the interview where Sidika says she gets better treatment as a lighter woman IN AFRICA.
Let’s focus on the root causes of bleaching because that would be a much more deeper level of thinking.
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First of all before someone claims it, I'm not hating on this woman, I do not know her on a personal basis. I only know of her by the video's and interviews and articles I've read on her, so I'm going by what I see, read and hear coming out of her own mouth. I see some sort of self-hatred that she has for her own skin color.
There is nothing wrong with one enhancing their looks to make one feel better about themselves, and some enhance their looks and body because of some surgical procedures (i.e. Breast cancer, car accident, lost of limb, or facial accidents, dental, disfiguration, etc.)It seems to me as though she has been westernized and is materialistic - concerning with her self, her body, and her looks which makes her look self-centered.
If she is planning on having children some day have she thought about her children will come out dark skinned like she use to be? Because if she is thinking on that line of thought, and if she takes for herself a husband and he is dark skin her children may not come out light skinned. No matter how much she lighten up her skin, her skin Melanin & DNA Chromosome will come out black every time.
There are some exception with this though, I have heard and saw a video where a black woman and her husband who were black and both of them were dark they had a white baby with blonde hair, that's because God made us this way and were the Mothers of the beginning of civilization.
So skin lighting is not the same as skin bleaching? That's the same as saying shooting someone is not the same as stubbing even though the end result is still the same. Deep rooted inferiority complex be proud of who you are and don't change for anyone....
"But the real problem is every Black man who has submitted to the White man and did not rebel.
Those Black men were the reason slavery advanced, and the reason slavery existed. The likes of Dedan Kimathi, Kwame Nkurumah, Jomo Kenyatta, Patrice Lumumba, and even Malcom X did not fight the Eurocentric worldview or white supremacy that considered the Black man’s skin, hair, and culture inferior."
Firstly I'd like to say this was an intriguing article. Now I did like the fact that the article did touch the issue of the system that we Africans, and other people of colour have been raised in ( a Eurocentric world ideology), but there are also a few things I did disagree with as well. I quoted what the writer stated above, why should we put the whole blame on our male counterparts, what about the female counter parts. As a woman, as an African woman, men aren't the only problem in this situation. We as women should take full responsibility as well. We can not as a community keep playing the figure pointing games. We as women still consume products that will lead to psychological harm that lead to self destruction on TV as well as with people we interact with. You can not rule out great African and African-american male leaders as the sole reason as to why African women and men bleach their skin tones. (And I'm guessing some one did not read the whole autobiography of Malcolm).
This is were we as a community, as a global community should stop consuming this Eurocentric ideologies. These great leaders were not perfect, and it is, us this generation that should in still pride and love and hard work in this younger generation. I also disagree with letting this celebrities be "let off the hook".Letting these celebrities walk around and tell their pathetic excuse "of being shunned away stories" only continues this cycle. it continues the cycle of little black girls still feeling insecure about their skin tones, hair, noses, bodies. why are we even concerned wheter they spent countless of rands or naires on becoming "whiter" we should be more concerned with little black girls feeling insecure instead of this grown women who bitter about their skin tones. I refuse to be sorry for this women and men, they should be held responsible for their actions, this white supremacy cycle continues because we have people who have wished to be white for their whole lives, who see white skin as the epitome of success, if we have pride in being African and we put them on our screens and making them stars in the process.
Dear Maria Phiri,
Firstly, thank you so much for reading and for your comment. I COMPLETELY CONCUR with your POV.
There was an editing error when the article was posted, which I will get sorted. That bit was suppose to be satirical in that when all the aforementioned fought slavery/colonialism, the looked at the bigger problem, which is the system, not fighting those who fell prey to the system and thinking that would change things. It was not at all intended to be a man-woman thing but to show that those GREAT leaders, fought the system and that's how the black man gained his freedom(physically speaking in terms of shackles). I did not mean to undermine them at all, or blame them, rather bring out the need to consider the bigger picture which is the system we live under, just as they did, to gain us our independence. I do apologise for that.
Regards,
Sanna Arman.
Dear Maria Phiri,
Firstly, thank you so much for reading and for your comment. I COMPLETELY CONCUR with your POV re: the quoted bits.
There was an editing error when the article was posted, which I will get sorted. That bit was suppose to be satirical in that when all the aforementioned fought slavery/colonialism, the looked at the bigger problem, which is the system, not fighting those who fell prey to the system and thinking that would change things. It was not at all intended to be a man-woman thing but to show that those GREAT leaders, fought the system and that's how the black man gained his freedom(physically speaking in terms of shackles). I did not mean to undermine them at all, or blame them, rather bring out the need to consider the bigger picture which is the system we live under, just as they did, to gain us our independence. I do apologise for that.
Regards,
Sanna Arman.
Dear Maria Phiri,
Firstly, thank you so much for reading and for your comment. I COMPLETELY CONCUR with your POV re: the quoted bits.
There was an editing error when the article was posted, which I will get sorted. That bit was suppose to be satirical in that when all the aforementioned fought slavery/colonialism, they looked at the bigger problem, which was/still is the system, not fighting those who fell prey to the system and thinking that would change things. It was not at all intended to be a man-woman thing but to show that those GREAT leaders, fought the system and that's how the black man gained his freedom(physically speaking in terms of shackles as we still remain mentally enslaved for the most part).
I did not mean to undermine them at all, or blame them, rather bring out the need to consider the bigger picture which is the system we live under, just as they did, to gain us our independence. I do apologise for that and as I said, will make ensure that is clarified.
Regards,
Sanna Arman.