BMW partners with Naomi Campbell to design world’s most expensive BMW brand

Naomi Campbell is bringing her fashion sense to the automobile industry. The iconic model, actress, and entrepreneur is teaming up with BMW to launch the world’s first high-performance car with M HYBID drive.

She joined the auto brand as part of its Dare to Be You campaign. “The BMW M slogan ‘Dare to be You’ immediately appealed to me,” she explained, “because it describes exactly the confident attitude that is necessary for progress and positive change.”

As part of the campaign, she will design for herself, a one-off “extravagant high performance” model to be released in 2023.

“I was raised to always have integrity, to be who I am, and to do what I want to do with my full authentic self,” she said in a video posted on her Instagram account during the launch. “I believe I have this something that I call the three D’s: dedication, determination, and drive. Whenever I commit to doing something, I’m going to do it with 110 percent conviction.”

Explaining why Campbell was a perfect choice for the brand, the senior vice president of customer and brand at BMW, Jens Thiemer, explained that she is not only a unique supermodel, but also a fascinating personality.

“Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel, but also a fascinating personality,” he said. “There are a few people who can identify with the motto ‘Dare to be You’ as strongly as she can.”

On its website, BMW says in addition to being the most expensive car brand in the world, it is also the most powerful car in the brand’s history.

“Thanks to a 4.4-litre twin-turbocharged V8 hybrid powertrain, it makes 644 horsepower and 590 lb-ft of torque, which is more powerful than the previous BMW leader, the M5 CS with its 626 horses. However, there’s an even more powerful model coming, packing a whopping 750 horsepower,” BMW noted.

Naomi Campbell has made a name for herself as a timeless icon and a supermodel. The British-Jamaican has been an advocate for more diversity in the fashion business. This has earned her an accolade as a pioneer for the next generation of emerging talents in the creative and fashion scene.

Considered one of the most successful actresses, designers, and entrepreneurs, Campbell has been supporting a number of charities, as well as nurturing talents in Africa.