Success Story

This man’s ‘secret sauces’ recipes are selling in over 30 stores across US

There are times when our biggest breakthroughs are shrouded in things right in front of us. Reggie D. Smith is an entrepreneur who owns multiple business ventures. The world used to ascribe food and marinade recipes to women, but Smith is among the exceptions to make a new business venture from selling his own line of gourmet sauces.

STL Pure Heat came to be what it is when Smith realized the joy and enthusiasm with which friends and family enjoyed his popular ‘Pure wings’ with his secret sauce which he serves at his bar and grill, Pure Ultra Lounge.

Out of curiosity he wondered if people would patronise his sauces which tends to make everyone happy, he took a chance and today his bottled secret sauces are in over 30 grocery stores across the country and regarded as “one of the hottest food products in the country.”

The Illinois native grew up with his mother and grandmother and according to his site, his biggest influence are the two amazing women that raised him. He always had “delicious meals” growing up and that brewed his passion for cooking at an early age.

Smith is a passionate person and it shows in how he runs his businesses and how he carefully curated the STL Heat Pure sauces in three different flavors. The Sweet n Spicy, Sweet n Mild, and Garlic Heat and each bottle “has a unique blend of sweetness with a nice kick of your desired heat.”

All the ingredients used in the sauces are locally sourced and organic. The unique fresh flavors are unmatched when used to marinade meats, seafood and even vegetables bringing in a much-needed southern kick to your meals because this gourmet sauce that is a perfect mix of flavor and heat! STLL Pure heat can also be used as a dip or meal topper.

This sauce has been hailed as he holy grail for professional and family chefs as it helps them showcase their grilling prowess with these flavorful sauces that have made cooking extremely easy for those who find it difficult to mix their own marinades.

The reviews have been great as well. “Very impressed! Purchased all 3 sauces, they all were delicious I’m very impressed about the taste !! one customer Sabrina Anthony said.

I thought they would be hot and not to my liking but no I like them all …Reggie you did your thing ..delicious,”she added.

Smith has his community at heat because not only does he buy his ingredients locally in St. Louis, Missouri, he also relies on local vendors during the manufacturing and packaging of his sauces. He sees it as his way of contributing to the community and seeing it flourish.

On August 29th, STL Pure heat organized its maiden event, dubbed “So You Think You Can Cook” in downtown St Louis and it was a success according to reports.

Contestants were made to create their own meals using the STL Pure Heat gourmet sauces. The winning dish was the Pure Heat Surf and Turf dish made by Antonio Jones.

“His grilled beef short ribs and flank steak wrapped shrimp glazed with Pure Heat sauce over a bed of rice pilaf with sauteed spinach, onions, and Pure Heat sauce infused bell peppers.” Jones took away the $1,000 cash prize for his win after strategically using the sauces to create his dishes.

Ama Nunoo

Ama Nunoo is an optimist. She believes every situation has its upside no matter how devastating some may be. She has a Master's degree in International Multimedia Journalism from the University of Kent's Centre for Journalism and a Bachelor's in English and Linguistics.

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