The entrepreneur behind this neat concept is Jaden Smith – the son of Will and Jada Pinkett-Smith. The 20-year-old rapper and actor wants to revolutionize one of the most needed materials on earth while making a huger name for himself.
Smith has formulated a company named JUST Water, which features flavored water in sustainable cartons that reduce CO2 emissions. The bottles can be reused. The water source is derived from Glen Falls, New York and the company is paying six times the rate for spring water while giving back to the community.
Smith explained, “People who drink JUST Water should feel like they’re doing “something better for the environment, for the world, and for their children, and their children’s children.”
He went on to say, “I wanted to create an industry for people — to offer jobs for people, to really create an industry for the next generation,” Smith said. “And, to create something for people to get behind that could really be profitable.”