Get to know Jamel Stephens, who has carved out a unique space for himself as an entrepreneur. He is behind Afropop, Oklahoma’s only Black-owned soda brand. He started his brand drawing inspiration from pioneers like Percy and Hattie James, who founded Jay-Kola in 1918, the state’s first Black-owned soda brand.
Stephens grew up in rural Oklahoma, where he spent much of his childhood exploring his artistic talents and cultural identity. This journey of self-discovery laid the foundation for what would later become Afropop.
“We wanted to create something that celebrates Black culture in a way that’s both authentic and powerful,” Stephens was quoted by Black Business. “Afropop isn’t just about great taste—it’s about identity, creativity, and reclaiming space in an industry where we’ve been historically overlooked.”
RELATED STORIES
Launched in 2023, Afropop has become known for its bold, culturally inspired flavors and striking packaging. What is more, each can features artwork by local Black artists, turning every soda into a canvas for storytelling.
Flavors like Grandma’s House (a butterscotch cream soda), Blvcker The Berry (a deep berry blend), and Summer Nights (a blueberry lemonade soda) are more than just drinks—they’re tributes to Black heritage and creativity, said Stephens.
Afropop’s influence reaches well beyond its taste. Stephens sees the brand as a powerful platform for empowerment and representation. By partnering with local artists, he ensures that every can embodies the spirit of Afrofuturism, a fusion of cultural heritage and visionary innovation.
“Afrofuturism is at the heart of Afropop,” he explained. “It’s about freedom, storytelling, and honoring our roots while looking forward to the future.”
Afropop sodas are experiencing rapid growth and high demand across Oklahoma, from Oklahoma City to Tulsa, reflecting their strong community appeal. The brand’s success has led to collaborations with local businesses like Eastside Pizza and Vanessa House Beer Company, solidifying its place in Oklahoma’s cultural and culinary landscape.
Looking into the future, Stephens plans to focus not only on expanding distribution and adding new flavors but also on leveraging the brand for social impact. Plans include launching initiatives such as scholarships, grants, and partnerships with nonprofits to support and uplift Black creatives and entrepreneurs.
“The three pillars of Afropop are craft, creativity, and culture,” Stephens said, according to Black Business. “We’re here to create more than just a drink—we’re building a movement.”
