This month, Megan Thee Stallion took a bold step and launched her premium tequila brand, Chicas Divertidas, a venture inspired by none other than “Queen Bey” herself.
Megan, known for her unapologetic confidence and entrepreneurial spirit, has long admired Beyoncé not just as an artist but as a business mogul. Their first meeting in 2020 marked a turning point in Megan’s career, and their subsequent collaborations, including the hit “Savage Remix,” solidified their bond. But it was Beyoncé’s advice that truly set Megan on a new path.
During a conversation, Beyoncé encouraged Megan to stop promoting other liquor brands and create her own. “The next time I see you, you need to have your own alcohol,” Beyoncé told her. According to Megan, the piece of advice resonated deeply with her. “I was like, ‘You know what? You right, queen. I am gonna have my own sh-t,’” Megan recalled during an interview on Club Shay Shay, according to Afro Tech.
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Megan took Beyoncé’s words to heart, embarking on a journey to create a tequila brand that reflected her personality and values. This led to the birth of Chicas Divertidas, which translates to “Fun Girls,” out of Megan’s desire to celebrate good vibes, great memories, and the camaraderie of her fans, affectionately known as the “Hotties.”
The brand launched on February 15, 2025, coinciding with Megan’s 30th birthday. It features two premium tequila expressions: Blanco and Reposado. Both are crafted from 100% Blue Weber agave, sourced from the red volcanic highlands of Jalisco, Mexico, and produced at the historic Casa Centinela distillery, known for its traditional methods and high-quality spirits.
The Blanco offers a fresh, citrus-forward profile with hints of rosemary and green tea, perfect for easy sipping or mixing. The Reposado, aged to develop richer flavors, boasts notes of caramelized agave, American oak, and warm spices, making it ideal for slow savoring.
The design of Chicas Divertidas was inspired by the Angel’s Trumpet flower—a symbol of beauty and danger. The sleek, curvaceous bottles feature gradient hues of orange, pink, red, and purple, with grooves mimicking the agave plant. A dagger-pierced heart crowns each bottle, embodying the brand’s ethos: “cute, classy, and cutthroat”
For Megan, Chicas Divertidas is more than just a tequila brand; it is a testament to her journey as an entrepreneur and her commitment to empowering her fans.
“This process has been years in the making, and I’m so proud to take this next step in my journey as an entrepreneur,” she said in a statement. “I know the Hotties are ready, it’s time to give them a drink made by me!”
Beyoncé’s mentorship played a pivotal role in Megan’s decision to venture into the spirits industry. “Beyoncé is the person who actually inspired me to get my own tequila,” Megan shared. “She was like, ‘You need to have your own alcohol.’ And now I have my own tequila.”
With Chicas Divertidas, Megan has not only entered the competitive world of celebrity-backed spirits but also carved out a space that is uniquely her own. The brand’s launch marks the beginning of what Megan calls the “Chicas Era,” a time for her fans to embrace joy, empowerment, and the spirit of celebration.
