BY F2FA, 11:09am November 14, 2014,

Nigerian Esosa Ighodaro Creates First Mobile App That Merges Social Media Into Commerce


CoSign is the first mobile application that transfers social media content into commerce, rewarding users with cash for endorsing and cosigning products like clothing, beauty items, baby stuff, toys, home goods, technology and more. The free app is the first of its kind that gives users the technology to allow followers to shop directly from posts – on multiple social media channels including Facebook & Twitter – by tagging retailers directly. CoSign’s aim is to incentivize the consumer while bringing more exposure to a brand or company.

Only 3 Days To Go: Support CoSign’s Kickstarter Campaign

CoSign gives users analytics for each product that keeps track of the likes, clicks, shares and buys, which users can access on the “Bank & Rewards” pages. If followers purchase items tagged, then users receive a monetary reward up to 35%. The percentage is based on the users influence status: newbie vs. icon. Retailers benefit from increased traffic, higher average purchases, reduced marketing spend and a foray into mobile commerce. Within three seconds, users can tag an item to upload and share with followers. Users can tag up to 13 million products from over 1200 retailers who are partnering with CoSign such as Lord & Taylor, Macys, Nordstrom, BlueFly, Mark & Spencer, Wal-Mart and Sephora.


“We wanted to explore a new way to turn social media impressions into sales and speed up the purchase process drastically,” said Co-Founder Esosa Ighodaro. “CoSign has levels of influence, which increases the revenue percentage in each level and motivates users to work harder ”.

The social media app is improving the purchase process and cutting out the extra steps when it comes to e-commerce. Consumers can now view posts within multiple social media channels and immediately purchase the items with just one click. The “Buy” button takes the user to the product page on the retailers website where they can confirm and checkout within seconds. You can learn more about CoSign through its Kickstarter campaign here.

Founders, Esosa Ighodaro and Abiodun Johnson created the new mobile app in 2013 and partnered with various companies to endorse the new project. Luxury American designer, LaQuan Smith, of LaQuan Smith New York, Harlem’s Fashion Row and Hannan Saleh partnered with the company to showcase its unique offerings during New York Fashion Week.

The target launch date is Cyber Monday. CoSign will be available on all Android and Apple phones.

Last Edited by:Sandra Appiah Updated: September 15, 2018


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