Ukonwa Ojo, formerly of M.A.C Cosmetics, takes on a new role at Prime Video and Amazon Studios as Chief Marketing Officer. She is now bossing her way at Amazon Studios and this is all the Black girl magic we need to end the week on a high note.
Ojo will now lead all global brand and originals marketing of the company and she takes over from Andy Donkin who will assume a new unnamed role as well. The announcement came on Wednesday and she will directly report to Mike Hopkins, SVP of Prime Video and Amazon Studios.
“As an award-winning marketer, Ukonwa has a fantastic two-decade track record as a builder of top global brands,” Hopkins wrote in a letter sent to employees on Wednesday morning.
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“Her wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by marketing our content in innovative ways to develop an even stronger emotional connection with our audiences.”
When asked what essential skill marketers should have, Ojo’s response was empathy. She is a renowned marketer so her advice would go a long way to help any upcoming marketer.
Here is a snippet of the memo sent to employees of Amazon detailing Ojo’s wealth of experience showing she is more than qualified for her new role.
Congratulations Ukonwa Ojo.
Ukonwa comes to us from M∙A∙C Cosmetics, where she served as Chief Marketing Officer, responsible for championing M∙A∙C’s brand positioning and increasing its presence and appeal to a global consumer in growing markets around the world. She helped drive customer engagement strategies and delivered breakthrough product innovation in order to maximize consumer connection to the iconic brand.
Before joining M∙A∙C, Ukonwa was Chief Marketing Officer, Consumer Beauty at Coty, where she oversaw brand development strategy, advertising, innovation, social/digital and other areas including collaboration with some of the biggest names in the entertainment business. She also held brand and general management roles at Unilever, Reckitt Benckiser PLC and General Mills Corporation.
Over the course of her career, Ukonwa has been recognized with over 50 awards and honors for driving outstanding market-leading results and delivering creative campaigns and innovations that motivate people to act. Her recognition includes Business Insider’s Most Innovative CMOs, AdAge 50 and A List, Adweek 50, WWD Brand Builder of the Year, WFA Global Marketer of the Year List, Financial Times Upstanding 100 and Black Enterprise’s 25 Women Changing the World. She is also a member of the 2020 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.
