Black-owned social media platform WeKinFolk on the verge of reaching 100,000 users

In an industry dominated by tech giants, Ernest L. Manning is forging his own path with WeKinFolk, a Black-owned social media platform set to reach nearly 100,000 users by the end of the year. Launched in November 2020, the platform has defied expectations, building a loyal community without the benefit of outside investment or major financial backing.

As WeKinFolk approaches its four-year anniversary, it stands as a testament to the power of community and the importance of authentic cultural connection. Unlike larger platforms that often prioritize user engagement through algorithms and advertisements, WeKinFolk has focused on creating a space where members can share, celebrate, and uplift Black culture.

“We’re not just another social media platform,” Manning said. “We’re building a bridge for people who want to connect on a deeper level, away from the noise of larger, impersonal networks. Our members aren’t just users—they’re part of a community that values cultural pride and authentic expression.”

This focus has resonated with users, leading to steady, organic growth. From its early days as a niche platform, WeKinFolk has evolved into a thriving network that offers a safe, supportive space for its members. The platform’s success comes despite significant challenges faced by many independent social media startups, particularly those aimed at underrepresented communities.

The platform’s growth has been driven primarily by word of mouth and the dedication of its user base. “We’ve always prioritized the community over profit,” Manning said. “It’s about creating a place where people feel seen and heard, where they can express themselves freely without fear of judgment.”

Manning attributes much of the platform’s success to its members, who have helped shape WeKinFolk into what it is today. “They’ve been with us since the beginning, sharing their stories and supporting one another. That’s what makes WeKinFolk special—the community is the platform’s heartbeat.”

Now, as the platform nears a major milestone, Manning is looking to the future. WeKinFolk is planning to launch a new advertising initiative aimed at connecting its unique member base with businesses that offer goods and services tailored to their needs. The move is part of a broader strategy to support the platform’s growth and provide more value to its community.

“We’re excited to introduce this new feature,” Manning said. “It’s a way to create meaningful partnerships with companies that align with our values and can offer something of real value to our members. But we also want to keep our community at the center of everything we do. That’s why we’re being very intentional about how we approach this.”

Despite the success and optimism surrounding WeKinFolk’s growth, Manning is keenly aware of the challenges that lie ahead. “Operating independently in this industry is tough,” he said. “We don’t have the same resources as some of our competitors, but we’ve always been about more than just surviving. We want to thrive and create something that lasts.” To that end, Manning is calling on the wider community to support the platform as it enters its next phase.

Empathy and support have been at the core of WeKinFolk since its inception, and Manning believes that with the backing of the community, the platform can continue to grow and thrive. “We’ve come this far together, and I know we can go even further,” he said. “WeKinFolk is more than just a social network—it’s a celebration of who we are, and that’s something worth fighting for.”

As the platform moves forward, Manning’s vision remains clear: to build a vibrant, culturally rich digital space that serves as a beacon of connection, pride, and unity for its members. And with nearly 100,000 users on board, WeKinFolk is well on its way to achieving that goal.