Nipsey, together with Ghanaian-American tech genius Iddris Sandu, transformed an abandoned storefront in Los Angeles into the Marathon Clothing Store in 2017.
The smart store offers exclusive music and other content to customers who have downloaded an app, said The New York Times.
The store leverages Iddris’ tech and design background and Nipsey’s cultural influences, sparking the interests of many journalists as well as hip hop and cultural icons like Russell Westbrook, Vegas Jones of Roc Nation, among others.
