Black business owners totaling 91 worked together from July 2019 to July 2020, and collectively, they were able to make $49 million in sales within the year. Interestingly, they generated most of this revenue after the coronavirus began, reports Black Business.
These 91 Black business owners are part of digital marketing brand Traffic Sales & Profit (TSP), which provides small businesses with the best strategies to help them exponentially grow.
Members of TSP founded by Lamar Tyler do own brick-and-mortar businesses, including a local restaurant, physicians’ office, or tutoring service, as well as digital products and other services.
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Tyler, who believes African-American business owners can make it big using online traffic, has been helping Black businesses grow not only through his TSP Facebook group and events, but also through a 12-month mentorship program called TSP Mastermind.
The 91 Black business owners undertook this mentorship program, where businesses are, among others, trained and coached on how to drive more traffic, convert more sales, and make more profit in their business. Thus, even amid the coronavirus, the group was able to survive despite reports that said more than half of Black-owned businesses may not survive the pandemic.
“Our companies have thrived in spite of the challenges that we, historically, see with Black businesses,” Tyler was quoted by Black Business. “The success of our mastermind program reveals what can happen when Black business owners get the encouragement, support, and tools they need to grow. When we come together with a focus on growth and scaling, nothing can stop us.”
So far, Tyler’s top-performing businesses, according to Black Business, include Freres Branchiaux, AfricanAncestry.com, CurlMix, Izzy and Liv, Urban Intellectuals, and others.
“We’ve heard time and time again that ‘your network is your net worth,’ which ultimately means that you are the sum of the people you spend the most time with,” Tyler said.
“TSP gives Black businesses and entrepreneurs the chance to surround themselves with other people that are on the same journey, experiencing the same struggles and really ‘get’ what it takes to push through, rise above and succeed.”