Beyonce ‘copies’ 2018 South African video concept for her new ‘Spirit’ music video


American singer, songwriter and actress, Beyonce, and the makers of The Lion King have been accused of plagiarism. Beyonce was accused after shots of her recent Spirit music video appeared on social media over the weekend.

The video allegedly picks some of its visuals from La Maison Noir: The Gift and The Curse, an 18-minute visual album accompanying South African artist Petite Noir’s eponymous 2018 EP.

Beyonce 'copies' 2018 South African video concept for her new 'Spirit' music video
Beyonce of copying South African artist, Noir’s La Maison Noir video concept for For ‘Spirit’_Photo:

Addressing the similarity of both videos on Twitter, photographer and filmmaker, Justice Mukheli, described the situation as “ridiculous”.

Petite Noir’s La Maison Noir currently has 1.9 million views on Youtube after its release in 2018 while Beyonce’s Spirit has over 4 million views on Youtube after its release on Friday.

The video clip shows both artists and dancers in similar bright blue or orange clothing striking similar poses. There are scenes which feature Blue Ivy resembling those featuring a child in the African visual artwork while Beyonce is also spotted in a cowrie beaded face veil that resembles some outfits used in “La Maison Noir”.

The “La Maison Noir” video was created to reference the four elements of fire, earth, water and air. It also depicts the formative stages of the musician’s life which were spent moving around before settling in South Africa.

Management of both artists have not reacted to the allegation but the differences are clear and similarities striking. La Maison Noir was shot in the Namib desert and Spirit in the Grand Canyon, Arizona with both depicting an arid, mountainous, windy desert setting.

La Maison Noir was directed by Ilunga and Nembhard while Spirit was directed by British Jake Nava who also directed Beyonce’s Crazy in Love, Flawless, Grown Woman and Partition music videos.

Here are some social media reactions to the alleged plagiarism:

Last Edited by:Ismail Akwei Updated: July 24, 2019


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