Elle Olivia, the lifestyle brand for confident girls and their mothers, has launched a new apparel collection in partnership with “When We All Vote,” the nonpartisan voting initiative founded by former First Lady Michelle Obama.
This collection named ‘Her Future’ is designed to inspire families to actively participate in democracy and also help secure a brighter future for the next generation of young women who will be aiming to take the world by storm.
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Elle Olivia, which was established in 2022, is rooted in the belief that every girl can be strong, confident, and empowered to pursue her dreams, and ultimately make an impact wherever they find themselves.
Each piece in the collection was deliberately crafted to encourage young girls to dream big and aspire to greatness, especially at a young age.
“When We All Vote” is a national initiative focused on changing the culture of voting, increasing participation in every election, and closing the race and age gaps in voter turnout. It was founded by Michelle Obama in 2018, and the organization brings together individuals, brands, and institutions to register voters nationwide and advance civic education for families, building an informed electorate geared towards making a difference in the future.
Marty McDonald, CEO and Founder of Elle Olivia, expressed excitement about the partnership and said : “Our brand is about more than just fashion; it’s about fostering inclusivity and empowering girls. By joining forces with When We All Vote, we hope to inspire families to make their voices heard and vote for a better future.”
The ‘HerFuture’ collection features a selection of beautiful empowering sweatshirts for girls and their mothers, with 25% of proceeds going directly to support ‘When We All Vote’s’ mission to increase voter turnout.
“At When We All Vote, we understand the power of our collective voices,” said Beth Lynk, Executive Director of When We All Vote. “Partnering with Elle Olivia supports our mission of ensuring that families are registered, informed, and ready to vote. The ‘HerFuture’ collection highlights the importance of leading by example and making a lasting impact for future generations”, he added.
The collaboration between Elle Olivia and ‘When We All Vote’ emphasizes both organizations’ shared commitment to engaging and taking measures that promotes the growth of community and the future generation.
As the upcoming November US Presidential elections draws closer, the collection also serves as a reminder of the importance of protecting the rights and opportunities of future generations, particularly standing up for women who are ready to make a difference and make an impact in whatever situation or industry they find themselves.
