Meet Charles Woodson, an ex-NFL player who retired in 2015. He was drafted by the Raiders in 1998 out of Michigan University. However, in 2006, he signed for the Green Bay Packers until 2013. He returned to the Raiders to end his career, officially retiring in 2015.
At the peak of his career, he won several laurels, including the Defensive Player of the Year Award, a Super Bowl championship, and four first-team All Pro honors with the Oakland Raiders and Green Bay Packers, according to the thewhiskeywash.
After a glorious career, he ventured into the spirits industry, launching Woodson Bourbon Whiskey. Using ultrasonic waves, the brand offers a range of six-month-old whiskeys which the company claims are “accelerated-aged.” With its juice sourced from Kentucky, the final processing is then in barrels from Woodson’s Napa Valley wine brand at its facility in San Diego.
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The whiskey brand achieved a milestone last August with a groundbreaking collaboration with NFL’s Las Vegas Raiders. According to the terms of the deal, Woodson Bourbon Whiskey will become the official bourbon of the Raiders. The whiskey brand will be sold across concession stands in the arena. What is more, the brand will also open a Woodson Bourbon Whiskey branded bar in its Shift4 Club.
“I used to jokingly say that Woodson Bourbon Whiskey was the official bourbon of Raider Nation but now I can say it with my chest,” Woodson said in a press statement. “Woodson Bourbon Whiskey is the official bourbon of the Las Vegas Raiders and Allegiant Stadium. I want to thank Mark Davis, Sandra Douglass Morgan, the Raiders partnership team and the entire Raiders organization for giving Woodson Bourbon Whiskey the opportunity to be great! Go Raiders!”
On his part, Raiders President Sandra Douglass Morgan said, “We are elated to partner with Charles Woodson and Woodson Whiskey. Charles is a Raiders legend, and we’re looking forward to bringing Woodson Bourbon Whiskey to Raider Nation and our guests at Allegiant Stadium.”
The deal is historic because it is the first time the company of a former professional NFL player is becoming the official spirit sponsor of an NFL team.
