Jwompa, a groundbreaking music streaming app designed to immerse listeners from all over the world in the expansive and diverse collection of African music, officially launched its playlisting partnership with 12 pioneering African brands this month.
The partnership aims to promote the amazing work that afro-centric brands have done in presenting the best of what Africa, and black people, have to offer. The partnership will also be a formal introduction of the platform to the African and diaspora audience.
African brands such as Face2Face Africa, Amplify Africa, Ubunifu Space, Daily Paper and Afrochella will be curating playlists on the app to represent their brand and showcase African artists that they connect with.
Amanda N. Nyang’oro, Head of Brand Partnerships of Jwompa, believes that the partnerships will allow the brands to engage with their audience in a unique and authentic way.
“Each playlist will allow the brand’s audience to connect with the brand 24/7—through music. Their supporters will be able to play their curated playlist when they wake up in the morning, at work, with their friends, when cooking, at the pre-game, you name it,” said Nyang’oro. “On top of that, they are able to do this with an app that has a similar mission to their own, which is to highlight the richness of Africa and its music.”
Jwompa recently completed a silent launch of the iOS version of their app where users can now have access to music from all 54 African countries—for free. It’s the first app where you can discover music from over 300+ African music genres.
“In 2017, we noticed that a lot of African music fans felt ignored and frustrated with existing streaming apps because most of their listening experience was limited to popular African music from only the biggest markets—Nigeria, South Africa, Ghana, and a few others,” said Kelvin Wiredu, CEO and founder of Jwompa.
“We are the first app to hyper-personalize African music delivery with respect to every listeners’ country, genre, and language of interest. Meaning less work to discover—more immersion and entertainment.”