[Money Monday] 7 key ingredients to starting a business

You must always aim to be unique — MM Focus

Your unique selling proposition (USP)

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What does your business have that competitors do not? Is your product the first ever of its kind? Is it at the lowest cost or of a high quality as compared to others?

All these factors sum up your USP. As the name implies, your USP refers to the unique benefit exhibited by your company, service, product or brand.