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These 8 popular brands were racist for exhibiting works that demeaned black people

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by Mildred Europa Taylor, 4:00pm August 01, 2019,
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Pic credit: RT

Adidas

This February, the sportswear brand withdrew all-white Ultraboost sneakers from a collection designed to honour Black History Month, after heavy criticism from some social media users. The all-white running shoes were part of a specially-designed edition created by the Harlem Renaissance to commemorate Black History Month, an annual observance which recognizes the contributions of African Americans to the US over the years. While the majority of the brand’s Ultraboost line sneakers were black with orange and purple elements, the all-white shoes were easily noticed, raising concerns for some social media users in the midst of the Black History Month celebrations, reports RT. The sports company later removed the shoes from the collection.

Last Edited by:Ismail Akwei Updated: August 2, 2019

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