Opinions & Features August 01, 2019 at 04:00 pm

These 8 popular brands were racist for exhibiting works that demeaned black people

Mildred Europa Taylor | Head of Content

Mildred Europa Taylor August 01, 2019 at 04:00 pm

August 01, 2019 at 04:00 pm | Opinions & Features

Image result for adidas racism february news
Pic credit: RT


This February, the sportswear brand withdrew all-white Ultraboost sneakers from a collection designed to honour Black History Month, after heavy criticism from some social media users. The all-white running shoes were part of a specially-designed edition created by the Harlem Renaissance to commemorate Black History Month, an annual observance which recognizes the contributions of African Americans to the US over the years. While the majority of the brand’s Ultraboost line sneakers were black with orange and purple elements, the all-white shoes were easily noticed, raising concerns for some social media users in the midst of the Black History Month celebrations, reports RT. The sports company later removed the shoes from the collection.


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