Brand Finance, the world’s leading independent brand valuation consultancy, had named 100 most valuable nation brands in the world.
According to the report, developing economies has seen 30 times faster growth than developed ones. Average nation brand value growth among developing economies is at 13.9% compared to only 0.4% for developed economies, according to Brand Finance’s Nation Brand 2019 ranking.
Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’ with a 20-year record of helping companies and organizations of all types to connect their brands to the bottom line.
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“In this year’s study, we see how the nation brands of developing economies grow at much faster rates than those of developed ones. With general stagnation in Europe and North America, nations from the Middle East and Africa have claimed 11 out of the top 20 spots for brand value growth this year,” CEO of Brand Finance, David Haigh said.
Here are the top five most valuable African nation brands in the world.