This pregnancy app by a Nigerian is the first of its kind for African moms to be

Theodora Aidoo Oct 25, 2020 at 12:00pm

October 25, 2020 at 12:00 pm | Success Story, Tech & Innovation, Women

Theodora Aidoo

Theodora Aidoo | Staff Writer

October 25, 2020 at 12:00 pm | Success Story, Tech & Innovation, Women

Created by Abisola Tolu-Odutola, the Mumspring app helps women receive prenatal care information for every stage of their baby’s growth. Picture Credit: Abisola Tolu-Odutola

Mumspring, a Nigerian baby and maternity product eCommerce startup, launched recently a pregnancy tracker app, the first app of its kind in the country that is tailored to the specific needs of African moms to be.

The app provides reminders on early-stage examinations and connects moms with local healthcare providers. Created by Abisola Tolu-Odutola, founder and CEO of Mumspring, a health tech startup that aims to transform maternal and neonatal health in Africa, the Mumspring app helps women receive prenatal care information for every stage of their baby’s growth.

Tolu-Odutola, who studied Electrical Engineering at Howard University, has proven invaluable with the creation of Mumspring. She has an MBA from London Business School and an MSc in Risk and Revenue Management from Columbia University, and she is utilizing her knowledge by providing women with critical prenatal care information that helps to ensure healthier moms and babies.

Reports say in Nigeria, OB-GYNs do not usually test for birth defects in the first three months of a woman’s pregnancy due to a lack of resources. Because of this, late-term abortions are more common in Nigeria as many women do not have the option to end non-viable pregnancies.

Recounting her ordeal, Tolu-Odutola said: “In 2016, my baby was born in the US, unable to breathe on her own. After what was the longest week of my life, she survived by a miracle. The relentless care of the NICU and the pediatricians were amazing!”

She would later learn of a friend who had a baby with the same issue and lost the baby in a private hospital in Nigeria. “That shook my core. It could have been me,” Tolu-Odutola told Face2Face Africa.

She started investigating the causes of newborn deaths and she conceived a restless desire to improve health outcomes for mothers and newborns in Africa.

As a result, the Mumspring vision to bring tranquility to motherhood was birthed in 2015 while the Mumspring app was birthed in October 2019.

The pregnancy app provides prenatal and postnatal guidance to mothers so they can be empowered to get timely professional attention when necessary.

“Having a baby can be overwhelming, even when it’s not your first child. The Mumspring app alleviates and prevents anxiety in new moms using week by week nudges and guidance to make it a beautiful experience for mums,” Tolu-Odutola told Face2face Africa.

She believes that when a woman is empowered with information, she feels confident to seek the help she needs. “The guidance on the Mumspring app has been developed taking into account the needs and realities of the African mom”.

“It gives her confidence so she is prepared to be a mother and once her baby is born, there is guidance on how to care for her newborn and what to do if there is a concern or illness.”

Tolu-Odutola said a journal feature has been developed on the app so that moms can chronicle their thoughts and vision for their new baby.

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Find out everything you need to know to have the healthiest pregnancy possible ⠀⠀⠀⠀⠀⠀⠀⠀⠀ With the #mumspringapp , you can: 𝟭. 𝗔𝗰𝗰𝗲𝘀𝘀 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗽𝗿𝗲𝗴𝗻𝗮𝗻𝗰𝘆 𝗻𝘂𝘁𝗿𝗶𝗲𝗻𝘁𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗽𝗿𝗲𝗴𝗻𝗮𝗻𝘁 𝘄𝗼𝗺𝗮𝗻 𝟮. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝘆𝗼𝘂𝗿 𝘄𝗲𝗶𝗴𝗵𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗲𝗴𝗻𝗮𝗻𝗰𝘆 𝟯. 𝗟𝗲𝗮𝗿𝗻 𝘄𝗵𝗮𝘁’𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗼𝗱𝘆 𝟰. 𝗟𝗲𝗮𝗿𝗻 𝘄𝗵𝗮𝘁’𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝗮𝗯𝘆 𝟱. 𝗕𝗲 𝗶𝗻 𝗲𝘃𝗲𝗿𝘆 𝗺𝗼𝗺𝗲𝗻𝘁-𝗲𝘅𝗽𝗿𝗲𝘀𝘀 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀, 𝗱𝗿𝗲𝗮𝗺𝘀 𝗮𝗻𝗱 𝗲𝘃𝗲𝗻 𝘁𝗮𝗹𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗮𝗯𝘆 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗮𝗹 𝟲. 𝗪𝗮𝘁𝗰𝗵 𝘆𝗼𝘂𝗿 𝗯𝗮𝗯𝘆 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝗳𝗲𝘁𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗱𝗲𝗽𝗶𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗳𝗿𝘂𝗶𝘁𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The mumspring app is indeed Your solution to a healthy body, mind and soul during and after pregnancy ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We are sure you will love using it as much as we loved making it. – – – – – – – – – #Mumspring #Momlife #amOmorableexperience #Mom #motherhood #bellanaijaweddings #himom #mum #maternityshoot #pregnancy #mypregnancyjourney #mumsinnigeria #pregnancyfacts #pregnancyjourney #pregnantbelly #pregnancy #pregnancyapp #pregnancytracker #firsttimemom #momtobe #health #women #healthywoman #healthymom #naijapregnantmums #wivesandmothers #newmumshub #lagosmoms

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According to her, the app is free to use and accessible to all moms with a smartphone. In the future, Tolu-Odutola said moms will be able to reach medical professionals directly on the app.

Mumspring has so far served five countries across three continents, creating over 20 jobs in Africa.  

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