Nigeria
Standing tall on the number one list is Nigeria, the West African country with over 180 million people. The country not only tops Africa but tops the worldwide list with 77% of its female population practising skin bleaching. Day in and out, several socialites are making millions through the bleaching products they sell online. While others stick to creams which are cheaper, several others who can afford it are taking pills or going for cosmetic surgeries to lighten their tone. In November 2018, African-American socialite Blacc Chyna visited the country to promote a new skin bleaching cream produced in partnership with Whitenicious by Dencia.
