Rihanna’s Fenty Beauty foundation is now one of Time Magazine‘s greatest inventions. The magazine recently named the billionaire’s Fenty Beauty foundation to its Best Inventions Hall of Fame list, recognizing it as one of the 25 most iconic inventions it has covered in the past quarter century.
When Rihanna launched her make-up line, Fenty Beauty, in September 2017, it made waves in the cosmetics industry not only for its quality and affordability but also for the fact that it centered on inclusivity. The brand launched with 40 shades of foundation with an ad campaign that featured models from diverse backgrounds.
“Makeup is like a secret weapon,” the singer-turned-entrepreneur told Time after Fenty Beauty was named one of Time‘s 25 Best Inventions of 2017. “Depending on my mood, my look, or the occasion, makeup can go from very subtle to a complete transformation, and that’s the fun in makeup: being able to play and create in endless ways.”
“I’ve had my makeup done thousands of time, and when it comes to foundation, you just never know how it’s going to turn out. I think foundation should look like great skin, so it was important to me that the Pro Filt’r foundation had a soft matte finish because you want a dewy look, but never shiny! It was also important that every woman felt included in this brand,” she added.
Since her Pro Filt’r Soft Matte Longwear Foundation earned this great honor from Time, her signature foundation has expanded to new collections. According to Black Enterprise, the brand released Soft’Lit Naturally Luminous Longwear Foundation to cater to those in search of a radiant finish, as well as the two lighter-coverage formulas with the Eaze Drop Tint Stick and Blurring Skin Tint.
All in all, besides its new foundations, the brand has grown into a full-range makeup line to include concealers, lip products, and blushes. Time writes that the foundation’s overall success is based on the fact that it “pushed other makeup companies to be more color inclusive and create more and better options for people with darker skin tones.”
Most importantly, Fenty Beauty helped Rihanna become a billionaire, contributing over $1 billion to Rihanna’s net worth, Forbes wrote in 2021. She is currently one of the wealthiest women in music and entertainment with an estimated net worth of $1.7 billion as of 2021.
