2. Movie theaters
The NBA hall of famer also invested in movie theatres; he opened his first branded theatre in 1995 called “Magic Johnson Crenshaw 15” in Baldwin Hills, California – South of Los Angeles.
Growing more ambitious, he continued to open five more theaters in areas like Atlanta, Houston, Cleveland, and New York City’s Harlem. He later sold the theatres to Loews Cineplex Entertainment in 2004. In 2006, AMC Entertainment bought the theatres from Loews Cineplex Entertainment, according to CNBC Made It.
In addition to the theatres, he also launched Aspire TV, which was created to share and celebrate the experiences of Black culture and urban lifestyles.
