Chicago Sky’s Angel Reese has trademarked her name as part of efforts to build her brand. The WNBA star filed to have her name trademarked on March 7, and the United States Patent and Trademark Office approved her legal application on Tuesday, October 28.
Angel Reese LLC, a limited liability company owned by Reese that handles her business and branding ventures, filed the trademark, and her newly registered mark reads “ANGEL REES E®.”
Months ago, the 23-year-old star filed a request to trademark “Mebounds,” a term that was initially created to troll her for catching the rebounds of her own unsuccessful shots.
“Whoever came up with the ‘mebounds’ thing, y’all ate because ‘mebounds’, rebounds, crebounds… anything that comes off that board, it’s mine,” the WNBA star said in a video on her TikTok.
“And a brand? That’s six figures right there. The trolling, I love when y’all do it because, like, the ideas be good. Like, when y’all have to alter my face and s–t because I’m cute, alright, whatever. That doesn’t get me. But when y’all came up with ‘mebounds’—because statistically, all the rebounds that I get aren’t always just mine. They’re, like, the defenses, too, or somebody else on my team—but, when y’all came up with ‘mebounds,’ y’all ate.”
That application is currently pending. Reese seeks to make some cash out of these trademark registrations. By trademarking her own name, the Chicago Sky player gets exclusive rights to market apparel, endorsements and licensed products under that name, WBLS reported, adding that the move also gives her control over her narrative and brand identity.
She can also “expand product lines, licensing collaborations, and potentially global brand initiatives tied to ‘Angel Reese’,” the report stated.
If her “MeBounds” application is also approved, the signature phrase may be used on apparel.
Reese, who recently completed her second WNBA season, has been busy off the court, with endorsement deals and a signature shoe line with Reebok, among other moves in media and fashion.
On October 15, she became the first athlete to walk the runway at a Victoria’s Secret Fashion Show.
