It is no secret that social media has had a major impact on the general global landscape. Many socialites and public figures in their own ways have been able to amass a following, who are eager to see what their icons are up to on a daily basis.
These icons, through the content they post, are able to create awareness on issues, advertise and market brands and consciously or unconsciously set trends.
Some of these they created or are simply replicating trends they spotted and bringing them to the notice of their fans. With our spotlight on West Africa, we profile some popular socialites and the trends they have made popular with their influence.
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