Tonal
Tonal is a gym startup. In 2019, the company raised $45 million in Series C financing from several investors, including Williams. The tennis legend was subsequently named a brand ambassador as part of its “Strength Made Me” campaign.
“The way I train is always changing, but strength training has been fundamental to my performance, and that’s why I love the Tonal so much. It’s a different way to train that challenges me and has made me a lot stronger,” Williams said.
“At the beginning of my career, I didn’t embrace strength — I had it, I looked it, I felt it, but I didn’t embrace it. Once I did, I realized that there is something so beautiful about being strong, and I’m proud to be a part of this Tonal campaign that celebrates that.”
