Noom
Noom tracks a person’s food intake and exercise habits. The subscription-based company received undisclosed investment funding from Serena Ventures in 2019.
Announcing her investment, Williams said, “I’m a true believer that everyone should have easy access to a healthier life, which is why I decided to invest in Noom.
“Noom’s mix of empathetic human support, paired with modern technology and science, makes it possible for people to achieve significant, lasting behavior change.”
In 2021, the company also raised some $540 million in Series F funding led by Silver Lake. Other investors that participated in the round included Oak HC/FT, Temasek, Novo Holdings, Sequoia Capital, RRE, and Samsung Ventures.