Politics 101: How To Win Elections in Africa

Mark Babatunde August 01, 2017

4. Faux Humility

Dr. Mahamudu Bawumia

Ghana’s Dr. Mahamudu Bawumia of the New Patriotic Party joined a group of women in the Nadowli East constituency to pound fufu. Photo credit: LIB

As soon as campaign season comes along, you need to outdo your fellow politicians to prove you are a “man on the street” like the voting public.

Usually you would achieve this by hitting the streets in search of the much-desired photo-op that shows you mingling with everyday people.

In an attempt to win the affection of the electorate that you have previously despised up until the moment when you now desperately need their votes, make sure you are photographed buying food in the streets, pounding fufu, or braiding women’s hair — anything at all to appear approachable to receive the support of the electorate.

In the end, God help the public if they try to come anywhere close to you after you win the election and become a “big man.”

Last Edited by:Sandra Appiah Updated: August 1, 2017

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