Even before the college basketball season commences, the merchandise released by Nike featuring Bronny James, the son of basketball legend LeBron James, has already flown off the shelves. The company launched a line of T-shirts priced at $30, and it’s no surprise that most sizes have already been snatched up.
Bronny James is gearing up to start his freshman year at the University of Southern California (USC), and it’s his first season donning the USC jersey after signing an endorsement deal with a prominent athletic wear company. The estimated value of his name, image, and likeness currently stands at a staggering $7,000,000.
Recent concerns about Bronny James’ health following a cardiac arrest will not deter the young college freshman from pursuing his dreams. Medical professionals have reassured fans and the basketball community that he is on the path to full recovery, with his condition being diagnosed as a congenital heart defect.
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Bronny James is already being touted as a five-star prospect after going to USC earlier this year in May. If he decides to forgo some college years and follow in his father’s footsteps, he could potentially become a first-round NBA draft pick.
LeBron James himself made a similar career-defining decision when he was drafted directly from high school. Although the rules have evolved since then, Bronny James will still have to spend a year in college before being eligible for the NBA draft.
LeBron James has often expressed his desire to one day play alongside his son in the NBA, and the dream of sharing the court with him isn’t far-fetched. Many sports pundits believe this dream might become a reality before the NBA superstar retires, even if Bronny James decides to extend his college tenure by another year.
