Nigerian entrepreneur, Olugbenga Agboola, started Flutterwave in 2016 following problems of fragmented payments in Africa. The digital payment API is designed to make it easier to do business across the continent by allowing users to make international payments in their own currencies. It is now integrated with major online tools such as Shopify and WooCommerce and allows customers to make payments on platforms like Amazon. Flutterwave, which has since expanded across Africa, processes millions of dollars in transactions. It is currently testing a solution directly targeted at small and medium-sized enterprises, which allows them to convert their Instagram pages into e-commerce stores.