Another company owned by James is Uninterrupted. He co-founded the athlete platform with his business partner Maverick Carter. It became an extremely popular media company a few years ago. The platform hosted high-profile athletes like Draymond Green, Rob Gronkowski, Ronda Rousey, and Tom Brady.
One of the leading programs on the platform was The Shop, which hosts James and other athletes and their conversations in a barber shop.