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BY Abu Mubarik, 4:50pm February 12, 2025,

How Super Bowl MVP Jalen Hurts made history with an all-women management team

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by Abu Mubarik, 4:50pm February 12, 2025,
Jalen Hurts/Photo credit: Philadelphia Eagles

Following his dominant Super Bowl LIX victory, Philadelphia Eagles quarterback Jalen Hurts has become a symbol of excellence on and off the field. While his excellent performance against the Kansas City Chiefs secured his MVP title, another story has captured global attention: Hurts’ historic decision to entrust his career to an all-women management team—a first in NFL history, according to thesportsrush.

Hurts’ journey with his trailblazing team began in 2020 when agent Nicole Lynn slid into his Instagram DMs with a bold pitch: “Hey, have you picked an agent? If not, I’d love to link,” usmagazine reported.

At the time, Lynn was not well-known in the male-dominated industry, much like Hurts, who faced skepticism about his NFL potential. Their shared determination to prove doubters wrong sparked a partnership that would redefine sports management.

“It happened organically. I was seeking out the best, and that’s how it happened,” Hurts explained, emphasizing that merit, not gender, drove his choices, according to CNBC Made It.

The team, assembled under Klutch Sports Group, includes:

  • Nicole Lynn (President of Klutch Football): Negotiated Hurts’ record-breaking $255 million contract in 2023, the largest in NFL history at the time.
  • Chantal Romain (VP of Communications): Former NBA director who shapes Hurts’ media strategy.
  • Shakeemah Simmons-Winter (Publicist): A PR powerhouse who worked with ESPN and the NBA.
  • Rachel Everett (Marketing Director): Oversees Hurts’ branding and foundation work.
  • Jenna Malphrus (Client Services Manager): Manages day-to-day operations.

Three of the five women are Black, reflecting Hurts’ intentional advocacy for diversity in leadership roles. Hurts credits his team’s unique perspectives for his success. “Having an all-female team allowed me to see things differently. It’s been a secret weapon,” he said to the NFL, highlighting their strategic insights and resilience in navigating a male-dominated industry.

Lynn’s landmark deal with the Eagles star silenced critics who once labeled Hurts a “running back cosplaying as a quarterback.” Everett and Romain amplified Hurts’ off-field presence, aligning him with inclusive campaigns, including a Jordan Brand ad celebrating his journey. Also, when the Eagles faltered in the 2023 playoffs, the team recalibrated Hurts’ public image, emphasizing his poise and work ethic.

Hurts’ advocacy resonates in a league where 95% of agents are male. By hiring women, Hurts challenges stereotypes and inspires younger athletes.

“Women work hard every day but don’t get the same praise as men. They deserve their flowers,” he stated in a 2022 Sports Illustrated interview.

From Super Bowl Glory to Olympic dreams

Fresh off his MVP win, Hurts is eyeing new opportunities: representing Team USA in flag football at the 2028 Los Angeles Olympics. While details remain unofficial, he called the opportunity a “great honor,” signaling his commitment to expanding football’s global reach.

Last Edited by:Mildred Europa Taylor Updated: February 12, 2025

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