Award-winning rapper Ice Spice has officially expanded her brand into the beauty sector, announcing a strategic partnership with Revlon to launch a new fragrance line, with the first release slated for 2026.
The collaboration, unveiled today, signifies Revlon’s strategic reentry into the celebrity fragrance market, marking a pivotal moment for the cosmetics giant.
READ ALSO: Ice Spice and Sauce Gardner seemingly confirm dating rumors with mirror selfie
According to a press release, the partnership with Ice Spice aligns with Revlon’s renewed commitment to revitalizing its fragrance division, which boasts a storied legacy of collaborations with prominent figures. Revlon’s extensive fragrance portfolio includes renowned brands such as Elizabeth Arden, Juicy Couture, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera, Elizabeth Taylor, Ed Hardy, and Curve.
The alliance with the Bronx-based artist aims to captivate a younger demographic that prioritizes individuality and self-expression, reflected through scents inspired by her distinctive style.
READ ALSO: Ice Spice finally breaks silence on why she only performed 5mins of 30mins New Year’s eve show
Michelle Peluso, CEO of Revlon, expressed enthusiasm about the collaboration, stating, “We are thrilled to embark on this exciting new chapter with Ice Spice, a viral sensation and powerhouse talent. Her bold and innovative spirit mirrors Revlon’s ethos, making this a perfect partnership.
This deal represents a significant milestone in the revitalization of our fragrance business and supports our ambitious growth strategy. By forging groundbreaking collaborations like this, we not only enhance our portfolio but also connect with new audiences. I am eager to see the creative outcomes of this venture.”
READ ALSO: Rising content creator Alexa Beckford shocked she was Ice Spice’s stand-in for Super Bowl commercial
Ice Spice, known for hits like Phat Butt, shared her excitement, noting, “I have been a lifelong fan of Revlon and am honored to partner with them on my first fragrance. Revlon’s iconic status and history of innovation make this collaboration special. I look forward to working together to develop a fragrance line that embodies my identity and inspires fans to embrace their individuality.”
This partnership underscores Revlon’s strategy to leverage celebrity influence to reinvigorate its fragrance offerings, positioning Ice Spice as a key figure in the brand’s future growth within the competitive beauty industry.