Idris Elba Partners With Samsung To Discover New Creatives

Meghan Reid March 28, 2014
Idris Elba has teamed up with Samsung UK on their latest mentorship initiative, “Launching People” that gives creatives the tools to bring their stories to life. The four winners chosen for each category include food, film, photography and music. Elba is joined by Paloma Faith, Gizzi Erskine, and Rankin to give the four finalists advice and direction.


The four winners per category will be featured on a television series that will air on UK TV in spring 2014:


“With the help of their mentors, the lucky chosen four will spend 2-3 weeks working on their individual ideas in a house kitted out with Samsung’s best technology. To give them and their ideas some truly great exposure, this will be filmed for a television series. So be sure you’re available to take part between 17th of March – 10th April, when things will get exciting!”


Watch below:

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Last Edited by:Meghan Reid Updated: September 15, 2018


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